According to a recent Pew Research report, 74% of online adults are using social networking sites. Everyone seems to be spending so much of their time in the online world, but there’s still something to be said for in-person meetings and networking. Actually, we believe there are many advantages offered by face-to-face networking, and meeting your customers and colleagues in person is a mutually beneficial thing to do. Yes, technology today does let us communicate “in real time” and to see people on our screens through Skype or Facetime. But networking and communicating online simply can’t compare to actually sharing our time and physical presence in person with other human beings.
Face-to-face meetings “humanize” the whole business experience and keep things real! The mutual advantages of face-to-face networking and meetings include the opportunity for companies to “dig deeper” in getting to know your customers and their specific needs. And, if you’re the customer, meeting face-to-face with a company representative gives you the opportunity to get personalized feedback about what the company can specifically do for you and your business. The two-way communication involved in face-to-face meetings can launch new business relationships and provide many benefits for many years to come – if you do it right.
At Hammill Medical, we enjoy attending conferences, meetings and networking opportunities throughout the year:
- We recently attended the North American Spine Society (NASS) 2014 annual meeting in San Francisco. The NASS promotes itself as the “premier multidisciplinary medical organization dedicated to improving spine care.” We’re already looking forward to NASS 2015 in Chicago later this year!
- At the beginning of December, we participated in the BIOMEDevice conference in San Jose, California. By attending the conference, we met great people and we learned a lot about the latest medtech industry innovations and emerging technologies.
- We also attended the Current Concepts in Joint Replacement (CCJR) Winter Meeting in Orlando in December. Interestingly, at CCJR, orthopedic surgeons from Canada gave a presentation on alarming trends in obesity and how obesity is affecting the outcomes of surgery on a global basis. (Our next blog post will talk more about the obesity trend and how it’s affecting joint replacement surgery, so be sure to check back here soon!)
- In the near future, we’ll be attending and exhibiting at the Selby Spine Conference in Utah (February 19-21). Presented by the Foundation for Orthopaedic Research and Education (FORE), the educational conference always provides us with the opportunity to learn everything we can about the latest techniques for spinal surgeries and attending the conference helps us keep up with the latest industry trends.
- Additionally, every year, we attend the annual meeting of the American Academy for Orthopedic Surgeons which will be held in Las Vegas in 2015. This year, the event takes places March 24-28 and we’re excited to be a part of it!
If you’re attending any of these events, please seek us out and introduce yourself! Or if you’re attending any type of networking events this year, we offer you these helpful tips to make the most of your face-to-face time with other human beings:
- Do some research beforehand to find out who else will be attending the conference/event – exhibitors and attendees. Reach out to anyone you know, and don’t hesitate to introduce yourself to anyone you’d like to get to know!
- Create a list of interesting and relevant questions and/or discussion points to ask prospective customers and/or suppliers. Show prospects you’re interested in what they’re offering or what they need.
- Be visible and welcoming. You know the saying: “You only get one first impression, so make it count!”
Good luck! And, if we haven’t met already, we hope to meet you soon!